Privacy Policy

Last updated: October 25, 2025

Revisions to this Privacy Policy

We may change this Privacy Policy from time to time. If changes are material, we will provide additional notice (e.g., a banner or email). Please review this page regularly.

Contents

01. Collection of Personal Data 02. Use of Personal Data 03. Disclosure of Personal Data 04. Targeted Advertising & Analytics 05. Children’s Privacy 06. Third-Party Sites 07. Your Rights & Choices 08. International Transfers & Retention 09. Loyalty Programs & Financial Incentives 10. Security, Israel-Specific, Contact Us

Who we are. This Privacy Policy explains how YARA (“YARA,” “we,” “us,” “our”) collects, uses, discloses, and retains personal data when you use our websites, social media, contact support, join YARA Club, or shop with us (the “Services”). Controller: YARA, VAT ID 209277441, Address: 8 Rothschild St., Holon, Israel. Privacy contact: support@shop-yara.com. Our ecommerce platform is Shopify.

01. Collection of Personal Data

Data you provide

  • Profile & account: name, email, phone, password, addresses, preferred language, date of birth (optional), sizes, social handles.
  • Orders & returns: products purchased, order details, billing/shipping data, payment method (processed by payment partners), returns/exchanges, measurements for fit. Government ID only if required by law to verify a right (e.g., certain returns).
  • Communications & UGC: messages to support/WhatsApp, reviews, photos/videos, feedback, goals and preferences you submit.

Data collected automatically

  • Device/usage: IP address, browser/device type, OS, pages viewed, time on page, clicks, crash logs, referrers, cookie IDs and advertising identifiers.
  • Approximate location from IP; precise location only if you enable it (e.g., store-locator).

Data from third parties

Payment and fraud-prevention partners (e.g., Hype, PayPal), Shopify, analytics/ads platforms (e.g., Google, Meta, TikTok), shipping/couriers (e.g., Israel Post/Chita/DHL), and publicly available sources. Carriers may provide updated address information.

Inferences

We may derive insights (e.g., likely size or preferences) from other data we hold.

02. Use of Personal Data

  • Provide and operate our Services; process orders; deliver products; manage accounts and YARA Club.
  • Service communications about orders, returns, and account.
  • Personalization and recommendations.
  • Marketing and promotions (email/SMS/ads) with consent where required; you can opt out anytime.
  • Events, contests, and loyalty administration.
  • Safety, security, fraud prevention; debugging and maintenance.
  • Compliance with legal obligations (tax, bookkeeping, consumer and privacy laws).
  • Business operations and transactions (e.g., mergers/asset transfers) subject to safeguards.

03. Disclosure of Personal Data

  • Service providers/processors: Shopify, payment and anti-fraud partners (Hype, PayPal), customer support tools, email/SMS platforms, IT/hosting, fulfillment/warehousing, couriers, returns portals, analytics/advertising providers—under contracts and only as needed.
  • Business partners/controllers: where you request a connection (e.g., financing or co-promotions).
  • Affiliates under common ownership.
  • Legal/safety: to comply with law, enforce terms, or protect rights and safety.
  • Corporate transactions: if we sell/merge/transfer part of the business.
  • With your consent or at your direction.

We may share aggregated or de-identified information that cannot reasonably identify you.

04. Targeted Advertising & Analytics

We and partners use cookies, pixels, SDKs and similar technologies to measure visits and deliver ads based on your interests. In some jurisdictions this may be deemed “targeted advertising,” “sharing,” or “selling.” See Your Rights & Choices.

05. Children’s Privacy

Our Services are not directed to children under 18. If you believe a minor provided personal data without parental consent, contact support@shop-yara.com.

06. Third-Party Sites

Our Services may link to third-party platforms we do not control. Their practices are governed by their own privacy policies.

07. Your Rights & Choices

Opt-outs and requests: unsubscribe from marketing via email links, reply STOP to SMS, or email us at support@shop-yara.com to submit access, correction, deletion, portability, or objection requests. Where available, we honor Global Privacy Control (GPC) signals for ad-related opt-outs.

08. International Transfers & Retention

We use global providers (e.g., Shopify, payment/ads partners). Where required, we implement safeguards such as Standard Contractual Clauses. We keep data only as long as needed for the purposes above and applicable legal retention (e.g., tax and consumer law). When no longer required, we delete or de-identify data.

09. Loyalty Programs & Financial Incentives (YARA Club)

When you join YARA Club or promotions offering perks/discounts in exchange for data, we process your data primarily to provide those benefits (points, early access, rewards). You may opt out at any time via account settings, email/SMS links, or by contacting us. If you request deletion of essential data (e.g., your email), some benefits may no longer be available. The value of your data is reasonably related to the value of benefits provided.

10. Security, Israel-Specific, Contact Us

Security. We implement administrative, technical, and physical safeguards appropriate to the data. No system is 100% secure—use a strong unique password and notify us of suspected unauthorized activity.

Israel-specific & disputes. We process data in accordance with the Israeli Privacy Protection Law, 1981 (and GDPR/other laws where applicable). Governing law and exclusive jurisdiction: the courts of Tel-Aviv-Jaffa, Israel.

Contact. Email: support@shop-yara.com · Address: 8 Rothschild St., Holon, Israel · Tel/WhatsApp: +1 917-905-6235

Platform: Shopify · Payments: Hype, PayPal